WE BELIEVE IN YOUR DREAMS

NOTE: If you are an author who only wishes to sell your books via online stores,  then you may bypass this segment. 

HOWEVER, if you are an author who would like to see their book on the shelves of a Major Bookseller and would like to have the opportunity to have book signing events in Major Book Stores, then this section is NECESSARY reading!

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WHY DOES MY BOOK NEED AN ISBN NUMBER AND A PRICE BARCODE TO BE ON THE SHELVES OF MAJOR BOOKSTORE? 

Each format of your book (paperback, eBook, hardcover), requires a DIFFERENT ISBN number! 

The ISBN is part of the publishing process. It uniquely identifies a particular edition of your book. The ISBN stands for International Standard Book Number. It is a regulated, 10- or 13-digit identification number enabling libraries, publishers and book store retailers to locate and identify specific books. If there is no ISBN number WITH a Price Barcode printed on the back of your softcover or hardcover book, your book CANNOT be placed in brick and mortar bookstores!  

GOOD NEWS! Four (4) ISBN numbers (for One for each Ebook version,, One Softcover book and One Bar Code)  ARE INCLUDED  in our GOLD ESSENTIALS AND PLATINUM ESSENTIALS. publishing packages! A 625.00 value if  purchased separately!

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Very few publishers will be honestly upfront with you when it comes to the reality of what is required to place your book into a brick and mortar big chain bookstore! 

The "golden rule" for this to be accomplished  depends on two things from the author/publisher: 

1) Make sure the book is returnable, and 2) Offer the brick and mortar bookstores a discount (the magic number is 55%), and then a bookstore may consider your book for their shelves and for a book signing!

Keep in mind that when we talk about discounts, this is the amount you are discounting your book off the retail price. This is not the amount of discount the bookstore receives. 

We will use the example of a 300-page, Black and White book. (formatting prices go up for page counts beyond 400 pages), Paperback, 6×9, perfect bound, gloss finish for the cover, and cream paper/or white paper.  

A 55% discount means the bookstores receive a 40% discount off the retail price.

Therefore,  if Carpathian Valley Book Publishing (or any other publisher) posts your book for sale at $15.00, the bookstores would buy it from Ingram Spark (the POD *print-on-demand*  printer) at $9. (Ingram  Spark keeps 15% - ($2.25). 

The publisher (Carpathian Valley Book Publishing) would be credited $6.75 ($15–55%) for each sale, from which Ingram Spark (the printer) deducts the cost of printing the book ($4.86), which leaves a NET profit to the publisher (Carpathian Valley Book Publishing) of $1..89. 

****This NET profit is what is split between the publisher and the author. 

This same setup is true no matter what publisher is used to place your book in a Major book store!

This fact, and the "rules" that accompany it, is one not generally openly disclosed  to New Authors who are seeking placement of their book onto the shelves of major bookstores. 

We said we would be TRUTHFUL: The above steps MUST BE DONE for a book to be accepted into a Major brick and mortar book store!

****** It's really a catch-22, if an author does not offer a 55% discount to the bookstore, and does not offer a book return option for their book (meaning a customer may return the book to the bookstore if they decide not to keep the book)  then the author's book will miss the opportunity to have the exposure it deserves, even though the 55% discount reduces an author's and publisher's profit margin (as the refund monies for the book will be taken from the publisher's net earnings!). 

But an author must give deeper consideration to the above facts: ****Regardless of the 55% discount, authors will have the potential to earn a profit that would have otherwise eluded them, and have the opportunity for Author Book Signing Events!!!

There is absolutely no substitute for the exposure a book and author receives by having a physical presence in a  bookstore! 

People who just happen to be browsing the shelves of a bookstore may see your title and decide to purchase it for themselves or as a gift, especially during the holiday seasons!

Authors gain exposure at book signings events by advertising their presence for the book signing event days ahead of time via social media, radio or local newspaper. All this leads to the public discovering a book, and an author they did not know existed! 

Without properly following the steps above,  large chain book stores will most likely not consider your book for placement on their shelves or approve author book signing events.

We at Carpathian Valley Book Publishing hope this candid and forthright explanation will help DETERMINED authors make the most of the time and effort they have placed into writing their book. A book will stay "in the system" forever," and this is a small price to pay for longterm recognition, reward, and Awards!